Branding Lessons from the Modern Marketing Era

There was always art, architecture, and illustration, but the advent of modern marketing products and branding has truly opened up a whole new realm of artistic possibilities that did not exist prior to the twentieth century. Whether it was the establishment of a classic, era-defining workshop, the development of a game-changing software program, or the launch of an influential project sending waves through the market, specific events in modern graphic design history have assisted in propelling the skill forward, with contributions from Marketing Companies in Pakistan.

Simple can be iconic

The first Apple logo, created in 1976, displayed Isaac Newton sitting beneath an apple tree. Soon after, the first rainbow Apple logo was designed. Since then, it has undergone some minor changes, including color changes, but it has largely remained the same, and almost everyone recognizes it whether they see it on a gadget or in an advertisement.

The Nike Swoosh, on the other hand, hasn’t transformed much since 1971. A great logo can withstand the passage of time.

The Nike Swoosh, on the other hand, hasn’t transformed much since 1971. A great logo can withstand the passage of time.

Repetition is key in Modern marketing

At first, you could easily recognize an ad for Absolut vodka. They made their simple-looking bottle the focus of all of their advertisements, usually enveloped in a white focus with a black vignette surrounding it. They most prominently used work games to engage with their names. One illustration is a bottle of Absolut Citron made of orange peels with the phrase “Absolut Appeal” on it.

Another advertisement featured a bottle with a halo over it and the copy “Absolute Perfection.” They were entertaining, brief, and, most importantly, memorable. They’ve switched their ad campaigns, but the copy remains brief and in the same font, making them easily identifiable.

Change can be traumatic in Modern Marketing

People become so used when seeing specific signs and colors linked to specific brands as a result of such repeat. In modern marketing, people might become connected to these recognizable images, and in the event of a big shift, there may be mass outrage. Gap released a new logo in 2010, only to roll it back a few days later after public uproar reached crisis point.

In fact, they should have expected this because they are a logo brand, and part of what motivates their existing customers to buy is the position that the Gap logo delivers. The new logo’s color reversal was most likely one of the reasons it was too drastic.

Check the temperature

Gap could have avoided the controversy if it had thoroughly checked its logo before releasing it. In modern marketing, brands always like think they have grip, but it has been proven many times and again that if buyers don’t like the variations a company makes, they will take a stand.

Yahoo had a bright idea for their designing process in 2013. For a month, they released a fresh version of their logo day after day. Instead of unexpectedly remaking themselves, this informed people that changes were on the way, using modern marketing strategy. Not only did it make things easier when the changes were implemented, but it also allowed people to get used to the idea that Yahoo would soon look different.

Subtle Changes are mostly safe

Americans began to realize in the 1980s and 1990s,  how unhealthy fast food, specially foods cooked in oils, could be.  Kentucky Fried Chicken thought like it was in the crosshairs, with a newly-demonstrated method of preparation simply being their third choice. 

But when they switched to KFC, it barely made a ripple. People had already started calling it KFC, and their main product was still Kentucky fried chicken. However, the logo and imagery remained very similar to the initial branding in modern marketing, with sleek fonts, red and white colors, and, of course, Colonel Sanders’ face.


There are handful of the designs to adapt from this new phase of modern marketing. In case, you’re a graphic designer, keep these suggestions in reserve in case you need to function on a re-branding campaign soon.

However, if you’re a digital marketer or a small business owner, consider the perspectives of the brands listed above before embarking on your own brand image or rebranding project.

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