Checklist to Make
E-Business Successful
in pakistan

E-commerce means selling and buying things online. It’s like having an online shop where people can purchase stuff anytime. Nowadays, e-commerce is significant for businesses. It allows them to reach more customers and sell products constantly without needing a store.

E-commerce is on the rise daily in Pakistan. Many people shop online because it is simple and can be done from home. It is incredible news for the businesses in Pakistan. Whether your business is big or small, selling online can help you get hundreds and thousands of customers and make your business grow incredibly.

This post is here to ensure your internet business in Pakistan does right. We will give you a checklist to work out of. This checklist will provide recommendations for establishing and managing an online store. More so, it provides a few guidelines for maintaining happy customers.

So, if you’re thinking about starting to sell online, or if you already are but want to do better, this checklist is for you. It’ll help you ensure you’re doing everything possible to succeed in Pakistan’s online world of selling.

What is E-Commerce?

E-commerce is shopping or selling stuff online. It lets you buy things you like or sell them without leaving your house. You can do it anytime, which is super handy.

Whether looking at products on your phone or starting your online shop, e-commerce lets you do it all.

There are different kinds of e-commerce, such as:

  • Online Retail.
  • B2B Transactions.
  • Online Marketplace.

E-commerce is great for a few reasons:

  • It lets you reach customers all over the world.
  • It’s cheaper than running a regular store because you don’t need a physical place or many workers.
  • It’s super convenient for customers because they can shop anytime.

But, selling online in Pakistan can be a bit tricky sometimes because of:

Payment Issues: Not all people resort to online banking or have a credit card; hence, it is difficult for some people to buy something online.

Delivery Problems: It can be challenging to ship products to customers, mainly if they are nearby.

Trust Issues: The uncertainty with the delivery might cause many headaches.

E-commerce is understood to include pros and cons, so you can become better if you plan to sell online in Pakistan.

E-Commerce Business Models and Their Impact in Pakistan

E-commerce has unfolded numerous ways for marketers to install on-line corporations. Each version has its benefits and challenges, mainly when considering the context of the Pakistani marketplace.

Here’s a look at some popular e-commerce business models:

I. Dropshipping

Equally important, what exactly is e-commerce in dropshipping?

Drop shipping sells products on your website without retaining them in your inventory. Conversely, when a person chains from you, the supplier gets the order and ships the product immediately to the customer.


  • Less Control Over Stock: Since you don’t handle the inventory, you depend entirely on suppliers for product availability and shipping times.

  • Lower Profit Margins: Competition can be fierce, and prices might be higher since you’re not buying in bulk.


  • Low Start-Up Costs: You don’t have to incur costs for inventories and storage spaces.
  • Easy to Start: You can launch your drop shipping business more quickly as you don’t need to care about stock.

II. Wholesaling

  • Higher Upfront Costs: You want to invest in stock and have space to shop it.

  • Risk of Unsold Inventory: If merchandise doesn’t sell, you’re left with unsold inventory, which can affect your earnings.


  • Higher Profit Margins: Buying in bulk typically decreases prices, leading to better income per sale.


  • Control Over Inventory: You manage your inventory to manipulate better what’s available and shipping instances.


Wholesaling entails buying merchandise in bulk at a discounted price after selling it at a markup. This model is often utilized by agencies promoting to other businesses and clients.

III. Subscription-Based Services

This model involves offering products or services on a subscription basis, where customers pay a recurring fee to receive products or access services regularly.


  • Predictable Income: Regular subscriptions mean steady, predictable income.

  • Customer Retention: Subscriptions encourage customer loyalty and repeat business.


  • Maintaining Value: You must continually offer value to prevent subscribers from cancelling.

  • Market Saturation: With many subscription services, standing out and retaining customers can take time and effort.

Some Examples of Successful E-Commerce Businesses in Pakistan

  • Daraz.
  • Cheezmall.
  • Telemart


Daraz is one of Pakistan’s leading online shopping platforms, running on a market business model with various products ranging from electronics to clothes.


The same market business model is also followed by Cheezmall, which has created its own identity by presenting distinctive products, including Chinese products, in the Pakistani marketplace.


Telemart offers a combination of direct retail and wholesaling and deals in electronics and gadgets, targeting both end consumers and businesses.

These e-commerce business models have proved to be successful in Pakistan.

When selecting the business model, marketers must check out every model’s pros, features, and disadvantages to recognize the simplest one that meets their goals, property, and market desires.

How to Start an ECommerce Business in Pakistan

Setting up an e-commerce business in Pakistan consists of specific steps, from legal methods to advertising strategies.

Here’s a comprehensive guide to get you started:

Step #1. Legal and Regulatory Setup

  • Company Registration: Before submitting your application to the National Database and Registration Authority (NADRA), sign up your organization with the Securities and Exchange Commission of Pakistan (SECP) and achieve the National Tax Number (NTN) from the Federal Board of Revenue (FBR).
  • Tax Obligations: Know the taxes you’re issued, which include income tax, profits tax, and different e-trade taxes.
  • Intellectual Property Rights: Register each trademark and copyrights to protect your logo and merchandise. Therefore, you can ensure that your business image and goods remain legal.

Step #2. Product Selection and Market Research

  • Selecting Products or Services: Opt for products and services in demand in Pakistan. Think about factors like trends, profits, and shipping costs.

  • Market Research: Conduct complete market research to know your competition, price points, and customer tastes. This will help you place your products competitively.

  • Identifying Target Customers: Determine the target customers primarily based on demographics, pursuits, and buying behaviour to personalize your marketing and product offerings.

Step#3. Building Your E-Commerce Platform

  • User-Friendly Website: Create a consumer-pleasant website that’s visually appealing and informative. Ensure that your product listings are orderly and have correct, excellent snap shots

  • Mobile Optimization: With most shoppers utilizing mobile devices to shop, ensure [guarantee] your website is mobile responsive.

  • Secure Payment Gateways: Provide safe and reliable payment techniques. Provide multiple charge alternatives along with COD, credit score/debit cards, and mobile wallets for secure transactions. These alternatives will help to construct agree with confidence.

Step #4. Marketing Strategies

  • Social Media Marketing: Use channels like Facebook, Instagram, and Twitter to reach a broader target market and interact with your target market. Daily or weekly posts, being energetic for your industry, or even paid advertisements can assist you in attracting and converting your target market.

  • Search Engine Optimization (search engine marketing): Helps boost the wide variety of traffic to your internet site by optimizing the hunt engine final results of your page. The more traffic your website gets, the more significant your income may be. You can enhance your website by using key phrases, generating excellent content, and getting one-way links from different websites.

  • Influencer Collaborations: You can work with the influential target audience on social media; their fans are your target market. Your products can be promoted through their profiles and/or a blog post.


Step #5. Customer Service and Order Fulfilment

  • Great Customer Support: How fast, helpful, and practical their support is essential. We often use the internet and run live chat 24/7, telephone and email support for our server & infrastructure.

  • Efficient Order Fulfilment: Ensure a smooth order fulfilment process, from secure packaging to timely delivery. Consider partnering with reliable courier services for logistics.

  • Building Trust with Customers: Encourage reviews and feedback; pickup and exchange policy and transparency in operations go a long way in establishing customer trust and loyalty.

  • Starting an e-commerce business in Pakistan is a highly challenging task and requires meticulous planning and execution; however, once you have a quality online presence, you can tap into this rapidly growing and advantageous market and build a business that will serve you for a lifetime.

Key Takeaway

This blog has provided a complеtе guidе on starting and growing a successful е commеrcе business in Pakistan. It covers the basics of е commеrcе and such as its various forms and advantages. It also guidеs you through sеtting up your businessinеss and sеlеctin’ products and an’ еngagin’ with customеrs onlinе.

Wе еmphasizеd understanding legal requirements and choosing thе right businеss model and crеating an easy to usе website and employing crеativе markеting stratеgiеs.

Succеss storiеs from Pakistani е commеrcе platforms likе Daraz and Chееzmall & Tеlеmart wеrе shared to illustrate the potential for growth in this arеa. We also reviewed checklists to help you manage your e-business in Pakistan. Here are the key points:

  • E-commerce offers a significant opportunity in Pakistan as more people shop online.
  • There’s plenty of space for new online stores to succeed.
  • Online shopping is becoming more popular in Pakistan.

We hope our tips help you make your online business work well.

To finish on a hopeful note:

E-commerce can boost Pakistan’s economy. Starting your online business means you can be part of this positive change. Let’s get excited about the future of online shopping in Pakistan!

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