Your Digital Career How to Get Started

In today’s IT world, using electronic devices has opened up great opportunities for businesses and organizations. Having a solid online presence is crucial for successful career growth nowadays. In Pakistan, digital technology has grown a lot over the years – from the early days of the internet to today’s smartphones and fast connections. E-commerce, especially on platforms like Daraz, has changed the game, letting businesses reach more people. Online shopping has changed how we buy and created new chances for digital entrepreneurs. In this blog, we will explore the concept of digital careers and guide you on how to get started.

Growing Number of Digital Marketing Job Opportunities in Pakistan

The demand for skilled and trained digital marketing professionals in Pakistan is on the rise as every industry now realizes the potential of digital marketing. From content marketers to SEO experts, there are scores of open positions in the market.

But the question is, is there enough supply? Are there enough skilled digital marketers to fulfill these requirements? Unfortunately, the answer is no; there isn’t because there is a skills gap.

You are not born a digital marketer; you become one by training yourself. Digital marketing is not a part of the regular courses taught in schools and colleges in Pakistan. Business schools offer it as part of a specialized course, an optional subject, or a semester course.

Knowing your skills can help you determine the best digital marketing job. It’s like watching what you’re good at with the great opportunities and expelling jobs in Karachi, fulfilling the technological aspects of society.

Skills Required to Become a Digital Marketer

Before discussing becoming a digital marketer, let’s see if it fits you well. Do you have the skills and the interest to do well in this field? The following skills are desirable to become a successful digital marketer


As a digital marketer, you must use your creative instincts at several points in your career. From content development to using social media, your creativity will come into play a lot.


This skill will take you a long way in any career you choose. Being clever and thinking out of the box is the need of the hour, especially in digital marketing. You have to think of strategies and techniques that are new and innovative and work for brands.


Besides being creative, possessing analytical skills will help you excel as a digital marketer. You should be quick at understanding reports, graphs, and charts.

Understanding The Basics

Before diving, into the world of marketing it’s important to have a grasp on the fundamentals. Take the time to familiarize yourself with concepts like media marketing, search engine optimization, email marketing, content marketing and online advertising. Having an understanding of these basics will lay a foundation, for your digital marketing endeavors.

Identifying Your Digital Persona

Figuring out your strengths is like uncovering a hidden gem. Begin by reflecting on what brings you joy and satisfaction. What’s a topic you could chat about happily for an extended period? That’s where your journey to becoming a digital expert starts – by exploring what makes you excited.

Building Online Presence

Start by making profiles on professional sites like LinkedIn. Show off what you’re good at, where you learned, and any cool projects you’ve done. Join talks with people who work in digital marketing. Connect with them, and you’re on your way!

Explore Online Platforms

Websites like Coursera, Udemy, and Google Digital Garage have loads of courses about digital marketing. Consider getting certificates in things like Google Ads and Analytics to show you know your stuff. This will make you look even better in the digital marketing world. Exploring learning hubs like DigiSkills and Saylani Education for online courses will help you improve at digital marketing. Give them a look and spice up your learning journey with local flavor!

Networking Is Key

Attend both local and online events related to digital marketing. Join social media groups to connect with professionals. Networking opens doors to potential job opportunities and collaborations. You might check out events by organizations like the Pakistan Digital Marketing Conference (PDMC) and join groups like Digital Marketing Pakistan on social media. Networking locally can be as powerful as making global connections!

Applying For Internships

Get some real-world experience by applying for internships in digital marketing. Many companies and agencies offer internships like Kore Digital, which helps you expand your opportunities for professional career growth and expelling jobs in Karachi. Learning by doing is super important as you start your career.

Job Search And Freelancing

Begin with minor roles, or try freelancing on sites like Upwork and Fiverr. Starting small helps you learn and can lead to bigger chances as you get more experience, which will help in professional career growth and expand your experience.

Stay Informed About Updates And Keep Learning

Digital marketing tactics change all the time. Some digital marketers love this, and some hate it, but it’s a fact that digital marketing is a fast-changing industry.

Google is deploying hundreds of changes related to organic and paid searches per year, the Facebook algorithm is constantly changing, and the digital marketing landscape is generally highly dynamic.

This means that if you decide to start a career in digital marketing, you should know in advance that learning will be part of your DAILY activities.

Is Digital Marketing A Good Career?

Digital marketing is a great career choice. Companies need to improve their online visibility, and there is an increased demand for digital marketing jobs in Pakistan. Digital marketing professionals get higher salaries than other jobs.

In Pakistan, the average annual salary is more than PKR 1,583,506. The fact that you don’t need to be physically present in a particular location makes digital marketing ideal for people who want to work from home.

Key Learnings

To get into digital marketing, your first concern should be to build your skills. Digital marketing is not a ‘single thing’ you learn by taking a course and then getting to work.

Many disciplines make up digital marketing, and you should be an expert to reach the higher end of the pay scale.

Implementing digital marketing on your website is the best way to learn digital marketing. Create a blog and start writing content. Spend time mastering SEO and then move to Google Ads and Facebook marketing.

If you have the opportunity to join an established digital marketing agency, then do it. The experience you will gain working with experts and on multiple projects will be invaluable.

If you want to run your own business or start your digital marketing business, start your career as a freelancer, gradually build your client base and expand your business. At Kore Digital, we understand the significance of continuous learning and hands-on experience in the dynamic field of digital marketing.


We hope you found our blog post on how to get started with a digital career informative and helpful. In today’s IT world, having a strong online presence is important to succeed in your career. With the right tools and knowledge, you can tap into the growing opportunities in the digital field. Kore Digital provides guidance and resources to kickstart your digital career journey. Take advantage of Pakistan’s evolving digital landscape and embrace its limitless possibilities. Visit our website at to learn how Kore Digital can help you navigate the digital world and achieve your career goals.

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